About Cisco

VOD Workflow

CastUP ingest VOD workflow management system automates the ingestion process of content, metadata and rich metadata. Once the customer defines a workflow that meets his operational and business needs the automated process ensures the content is ready for use in multiple formats and for multiple devices.

The workflow includes:
  • Profile configuration according to the target devices and video formats (devices: PC, MAC, Apple devices, Android devices, IP STBs and connected TVs; formats: Smooth, Flash, Apple, MPEG-2, MPEG-4, H.264, NDS ABR and many more)
  • Transcoding and encryption of the content using the CU Batch Transcoder (CUBT) from any popular input format to the relevant output formats
  • ADI support
  • Job management and priority management of ingestion tasks
  • Set of notifications ensuring a proper automated ingest process
  • Registration of the content and metadata in CastUP media management system (CastUP Nile)
  • Scheduled upload to the CDN(s)

The ingest workflow system is scalable and built for large scale operations. Using smart resource management the operator can effectively add additional transcoding and encryption machines when the service grows.

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Channel Management

CastUP Channel Management System is the ideal choice for TV operators and TV stations that are interested to leverage and monetize their linear content assets.

CastUP takes the complete responsibility in setting up the live system including setting up the encoding and CDN origin site(s) and integrating with the live encoding appliances and with customer’s headend.

The Channel Management System key functionalities include:
  • Live encoding and encryption set up and configuration using encoding technologies of partners such as Harmonic, Inlet, NDS and Microsoft
  • Network DVR set up and configuration per channel
  • Channel delay set up and configuration per channel
  • Constant recording and archiving of live channels
  • Complete catch up TV workflow including slicing archived linear content, packaging the content as VOD, transocding the content according to the target devices, registering the content in CastUP media management system (Nile™) and uploading the content to the CDN(s)
  • GUI for fast clipping purposes using real time markers enabling linear content availability as VOD clip within moments after live broadcast
  • Fast or scheduled export of catch up TV content to external sources in multiple formats
  • Replacing TV ads with internet ads for catch up TV content
  • Insertion of video messages and ads during live broadcast
  • Insertion rules for overlay and interactive ads for live channels
  • Blackouts management for live events

The Channel Management System employs a modular design and is scalable to support hundreds of channels with different level of redundancy. The product is designed with a distributed architecture and resource management enabling the from control multiple sites and the required level of redundancy.

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Metadata & Ads Management

The CastUP Media Management System (Nile™) virtually automates the entire process of managing high quality video content (SD and HD), along with its metadata and rich metadata. Connecting to your existing headend systems, it enhances your ability to manage and monetize content.

The rich set of functionality includes:
  • Metadata and rich metadata extraction and management
  • Media organization and packaging
  • Media life cycle management
  • Advertisement support including pre, mid, post roll, interactive, companion and overlay ads
  • Geo-IP filtering
  • DRM
  • Service and link protection
  • Dynamic playlists management
  • Bookmarks management for content chaptering
  • UGC support

The system can be managed via a web based GUI and or can be fully driven via APIs. The access to the system data, media and functionality is controlled through a hierarchy of permissions, enabling the operation by multiple users and permission groups and from multiple sites.

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Analytics

CastUP CUAnalytics Solution aggregates billions of video related events notifications every day. This vast amount of real time data is used for generating analytics reports, for monitoring the system and for optimizing the video delivery.

Client side analytics provide real time and accurate insights on the service quality, content consumption and end users. Relying on client side (player side) notifications the solution provides analytics independently from the CDN while incorporating the last mile effect.

CUAnalytics rich set of reports includes:
  • Views and unique views by time, content, device type and geography
  • Viewing patterns including user engagement and attention span
  • User interaction insights
  • Monetization effectiveness (bounce rates, conversion rates and content completion rates)
  • Video streaming quality scores (including a weighted average score of dozens of parameters such as average bit rate, average delay and buffering rate)

CUAnalytics (client side analytics) can be also delivered as a product, providing an independent credible source for analyzing the service consumption trends and the video streaming quality.

The CUAnalytics client side code can be easily integrated with any video player (Flash, Smooth and HTML5), whereas the headed side can be provided as a product or as a service.

Server side analytics provide real time and accurate insights on the CastUP Private CDN performance and are used for continuous optimization of the growing and changing OTT service.

CUAnalytics rich set of server side reports include:
  • General reports such as views and unique views by time, content, device type and geography
  • Private CDN servers performance analysis (per ISP, data center and geographical regions)
  • HTTP adaptive bit rates analysis (concurrent users per bit rate in real time)
  • ISP performance (also per data center)

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Smart Delivery

CastUP is committed to optimize your video streaming quality and cost by building for you the CDN and or by working with 3rd party CDN services.

If you’re a large or medium-sized TV operator that is planning to offer a multi-platform OTT service, selecting a private CDN tailored for your needs gives you both technical and commercial advantages.

Launching a Private CDN gives you full control and flexibility. With this flexibility you can optimize the video streaming quality in your key region(s) and launch new services quickly. The result is a superior video streaming quality in your focus area(s), optimized cost and fast time to market.

CastUP’s Private CDN is designed to bring live streaming and VOD OTT to all types of IP connected devices using state of the art smart distributed cache management and load balancing algorithms. It supports streaming, adaptive streaming, progressive download and download in all popular formats and includes a rich set of monitoring tools and an advanced NOC.

The CastUP private CDN includes a CDN management layer capable of routing video streaming request to 3rd party CDN services according to geographic rules, load rules and business rules. The CDN management layer enables you to optimize the cost and video streaming quality across CDNs (Private CDN and 3rd party CDN services) and is usually used for cost optimization, back up management and or global distribution.

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Monitoring

The CastUP OTT solution and Private CDN include a rich monitoring system. All of the CastUP software modules and applications, and each service and server, continuously send prioritized status reports to the central monitoring system. These monitoring reports cover every standard action, as well as every problematic action in the system. The monitoring system alerts the support staff (including by SMS) of any critical issue that arises and enables them to analyze the system performance, predict and prevent failures and cope with unexpected failures.

The monitoring system includes a set of graphical user interfaces assisting in following traffic patterns in real time (per content, server, data center, ISP and CDN). It also includes live monitoring for channels enabling the NOC staff to track problems that can be only evaluated visually, such as a blue or black screen, low display quality, or an incorrectly aimed camera.

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TV Anywhere Portal

CastUP TV Anywhere Portal is a group of components providing a rich browser based player experience for VOD, Live, nPVR and catch-up TV services. It includes a video player and components (such as static and dynamic playlists, list of related content, list of most popular content, search engine, social widgets, and much more) that provide the end user with a remarkably convenient and easy-to-navigate platform.

The modularity of the components permits using them as independent building blocks to be combined or embedded separately, as desired. The components recognize each other and synchronize automatically, regardless of where they are placed. In addition, the components are capable of receiving dynamic input from any data source, any API, and any CMS.

TV Anywhere Portal enables many monetization opportunities, employing banners, overlay ads, interactive ads and companion ads with different configuration and skinning options.

TV Anywhere portal supports playing content in any of the common media formats and is available in Flash, Silverlight or HTML5 technologies.

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Customers